PRIVACY POLICY

First Avenue takes your privacy very seriously, so we take every reasonable precaution to safeguard the personal information you provide. This Privacy Policy is the result.

Data Protection

First Avenue is registered under the Data Protection Act 1998. The information you provide is safeguarded under the terms of that Act.

Why you received an email from us

You received an email newsletter or special offer from us for one of two reasons: either you've 'opted in', which means that your email address is listed with us as someone who has expressly shared their address for the purpose of receiving information, or you've registered or otherwise have an existing relationship with us. We respect your time and attention by controlling the frequency of our mailings.

Relevance and accuracy of your data

We hold the data that you provide in the format that you supply it. You can amend or update your data at any time by sending us an email with your new details.

How we protect your data

First Avenue takes precautions to protect the data on our customers and prospects, including the data generated from this website. To prevent unauthorized access or disclosure, maintain data accuracy and ensure the appropriate use of information, we've put in place appropriate physical, electronic and managerial procedures to safeguard and secure the information we collect online. We are constantly re-evaluating and deploying new technologies to enhance our security.

All employees are required to sign confidentiality statements promising to protect this information. They are also kept up-to-date on our security and privacy practices. Every quarter, and whenever new policies are added, our employees are notified and/or reminded of the importance we place on privacy, as well as what they can do to ensure that our customers' information is protected. Finally, the servers where we store personally identifiable information are kept in a secure environment.

Use of your data for analytical and statistical purposes

Your data, together with that of other First Avenue subscribers, may be aggregated on a postcode or other basis so that we can build up statistical and analytical tables. At no time will your data be individually identifiable within these tables.

Contact by mobile phone or other PDA devices

At times it may be appropriate for First Avenue, its clients or sponsors to contact you with offers, information that may be of use to you or which you've asked us to advise you about via your mobile phone or other PDA devices. We'll only contact you in this way if you've given your specific consent for us to do so. If you ever want to withdraw this consent, you can do so by contacting us on 08000 19 71 41 and your details will be removed from our contact database within 14 days.

How to unsubscribe

If you no longer wish to receive information from First Avenue please call us on 08000 19 71 41 and your details will be removed from our contact database within 14 days.

Legal requirements to provide data

Except as provided above, First Avenue won't provide your personal information to any third party without your prior consent. However, in certain circumstances, the force of law may require us to provide information to the legal authorities. In order to maintain the integrity of our website and to safeguard the interests of our subscribers, First Avenue will comply with any such legally binding request.

Security of the Internet

The Internet isn't 100% secure. First Avenue can't therefore guarantee the security of any information you send to us via the Internet. First Avenue isn't responsible for any loss or damage you or others may suffer as a result of the loss of confidentiality of such information.

Links to other Internet sites

This website (and some of our email newsletters and special offers) contains links to other Internet sites. If you use these links, you'll leave our website (or, if you click a link in an email, you'll launch a separate browser window). First Avenue hasn't reviewed these third party sites and doesn't control and isn't responsible for any of these sites, their content or their privacy policy.

First Avenue doesn't endorse or make any representations about third party sites, or any information or other materials found on them, or any results that may be obtained by using them. We recommend that viewers check the privacy policies of other sites to be aware of how your information is being used. If you decide to access any of these third party sites, you do so at your own risk.

Notification of changes

If we decide to change our Privacy Policy, we'll post the changes on this website so that users are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. If at any point we decide to use personally identifiable information in a different way to that stated when it was collected, we'll notify users by email. Users will have a choice as to whether or not we use their information in this different manner. We'll use information in accordance with the Privacy Policy under which it was collected.